This store requires javascript to be enabled for some features to work correctly.

  • Free Shipping over $99

  • In store pickup available

50% off all stickers. Discount automatically applies at checkout.

Stickers!

Stay Weird Sticker
Stay Weird Sticker
$4.00
Hiking Boots Townsend, TN Sticker
Hiking Boots Townsend, TN Sticker
$4.00
Bigfoot Townsend, TN Sticker
Bigfoot Townsend, TN Sticker
$4.00
Plaid Bigfoot Townsend, TN Sticker
Plaid Bigfoot Townsend, TN Sticker
$4.00
Birkenstock Townsend, TN Sticker
Birkenstock Townsend, TN Sticker
$4.00
Camp Mug Townsend, TN Sticker
Camp Mug Townsend, TN Sticker
$4.00
View all

Our favorite Women's Boutique Apparel and Accessories 30% off! Discount automatically applied at checkout.

Boutique Sale

Cozy Short Sleeve Sweater
Cozy Short Sleeve Sweater
$29.95
color
FLORAL MIXED MEDIA SWEATER TOP
FLORAL MIXED MEDIA SWEATER TOP
$52.00
Woven Keychain Wallet- Oat
Woven Keychain Wallet- Oat
$18.00
Checkered Bishop Sleeve Sweater
Checkered Bishop Sleeve Sweater
$42.95
Patch Pocket Ribbed Knit Short Sleeve Sweater
Patch Pocket Ribbed Knit Short Sleeve Sweater
$29.95
color
Lip Tint, Daisy
Lip Tint, Daisy
$14.95
View all

Get cozy with the help of TMCO!

Winter Favorites

Townsend - Peaceful Side of the Smokies Mug
Townsend - Peaceful Side of the Smokies Mug
$32.95
Cades Cove Hand Poured Soy Candle
Cades Cove Hand Poured Soy Candle
$28.95
Appalachain Trail Puzzle 750 pc
Appalachain Trail Puzzle 750 pc
$26.95
Firestarters - Fireside Spice
Firestarters - Fireside Spice
$17.95
Sold Out
Rose Tea Strainer
Rose Tea Strainer
$8.95
Mount Leconte Hand Poured Soy Candle
Mount Leconte Hand Poured Soy Candle
$28.95
Townsend, Tennessee 18oz. Glazed Mug
Townsend, Tennessee 18oz. Glazed Mug
$12.95
color
Laurel Falls Hand Poured Soy Candle
Laurel Falls Hand Poured Soy Candle
$28.95
Great Smoky Mountain National Park Map Jigsaw Puzzle
Great Smoky Mountain National Park Map Jigsaw Puzzle
$25.00
Sold Out
World's Softest Socks - County Line Gallery Crew- Lavender
World's Softest Socks - County Line Gallery Crew- Lavender
from $8.95
Mug w/ Tea Bag Holder
Mug w/ Tea Bag Holder
$15.95
Townsend, Tennessee Coffee Mug
Townsend, Tennessee Coffee Mug
$12.95

Shop our selection of these popular soft toys and collectibles.

Jellycat!

Little Horse
Little Horse
$24.00
Yummy Duckling
Yummy Duckling
$22.00
If I were a Bunny Board Book - Blush
If I were a Bunny Board Book - Blush
$15.00
Smudge Rabbit Backpack
Smudge Rabbit Backpack
$65.00
Ondre Octopus
Ondre Octopus
$33.00
Bashful Lilac Bunny Original
Bashful Lilac Bunny Original
$30.00
Amuseables Happy Raindrop
Amuseables Happy Raindrop
$22.00
Bashful Silver Bunny - Original
Bashful Silver Bunny - Original
$30.00
View all

All things Dolly!

Dolly for President - Sticker
Dolly for President - Sticker
$5.00
Dolly Signature Embroidered Sweatshirt
Dolly Signature Embroidered Sweatshirt
$39.95
color
Dolly for President Shirt
Dolly for President Shirt
$32.95
color
Dolly for President - Coozie
Dolly for President - Coozie
$6.00
View all

Owner

Brooke Webb

Welcome to Townsend Mercantile, a thoughtfully curated store embodying the tranquil essence of Townsend within the Smoky Mountains. Our selection features a range of home and kitchen goods, apothecary lines, as well as apparel and accessories. Inspired by the historical significance of Townsend Mercantile Co., a cherished establishment from the past that served as a general store for the Little River Railroad, I envisioned its revival. The roots of my husband's family homestead in Townsend trace back to the early 1800s. We hope that our store represents The Peaceful Side of the Smokies.

Browse our collections

© 2025 TownsendMercantileCo | Powered by Shopify