This store requires javascript to be enabled for some features to work correctly.

  • Free Shipping over $99

  • In store pickup available

50% off all stickers. Discount automatically applies at checkout.

Stickers!

Stay Weird Sticker
Stay Weird Sticker
$4.00
Hiking Boots Townsend, TN Sticker
Hiking Boots Townsend, TN Sticker
$4.00
Bigfoot Townsend, TN Sticker
Bigfoot Townsend, TN Sticker
$4.00
Plaid Bigfoot Townsend, TN Sticker
Plaid Bigfoot Townsend, TN Sticker
$4.00
Birkenstock Townsend, TN Sticker
Birkenstock Townsend, TN Sticker
$4.00
Camp Mug Townsend, TN Sticker
Camp Mug Townsend, TN Sticker
$4.00
View all

Our favorite Women's Boutique Apparel and Accessories 30% off! Discount automatically applied at checkout.

Boutique Sale

Cozy Short Sleeve Sweater
Cozy Short Sleeve Sweater
$29.95
color
FLORAL MIXED MEDIA SWEATER TOP
FLORAL MIXED MEDIA SWEATER TOP
$52.00
Woven Keychain Wallet- Oat
Woven Keychain Wallet- Oat
$18.00
Checkered Bishop Sleeve Sweater
Checkered Bishop Sleeve Sweater
$42.95
Patch Pocket Ribbed Knit Short Sleeve Sweater
Patch Pocket Ribbed Knit Short Sleeve Sweater
$29.95
color
Lip Tint, Daisy
Lip Tint, Daisy
$14.95
View all

Get cozy with the help of TMCO!

Winter Favorites

Townsend - Peaceful Side of the Smokies Mug
Townsend - Peaceful Side of the Smokies Mug
$32.95
Cades Cove Hand Poured Soy Candle
Cades Cove Hand Poured Soy Candle
$28.95
Appalachain Trail Puzzle
Appalachain Trail Puzzle
$26.95
Firestarters - Fireside Spice
Firestarters - Fireside Spice
$17.95
Rose Tea Strainer
Rose Tea Strainer
$8.95
Mount Leconte Hand Poured Soy Candle
Mount Leconte Hand Poured Soy Candle
$28.95
Townsend, Tennessee 18oz. Glazed Mug
Townsend, Tennessee 18oz. Glazed Mug
$12.95
color
Laurel Falls Hand Poured Soy Candle
Laurel Falls Hand Poured Soy Candle
$28.95
Great Smoky Mountain National Park Map Jigsaw Puzzle
Great Smoky Mountain National Park Map Jigsaw Puzzle
$25.00
Sold Out
World's Softest Socks - County Line Gallery Crew- Lavender
World's Softest Socks - County Line Gallery Crew- Lavender
from $8.95
Mug w/ Tea Bag Holder
Mug w/ Tea Bag Holder
$15.95
Townsend, Tennessee Coffee Mug
Townsend, Tennessee Coffee Mug
$12.95

Shop our selection of these popular soft toys and collectibles.

Jellycat!

Amuseable Boiled Egg Graduation
Amuseable Boiled Egg Graduation
$28.00
Smudge Bear Bag Charm
Smudge Bear Bag Charm
$25.00
Amuseable Coffee Cup
Amuseable Coffee Cup
$30.00
Rumblikin Elly
Rumblikin Elly
$25.00
Smudge Lamb
Smudge Lamb
$35.00
Isobel Chihuahua
Isobel Chihuahua
$30.00
Cizi Snake
Cizi Snake
$45.00
Blossom Beige Bunny 'Petal' - Little
Blossom Beige Bunny 'Petal' - Little
$22.00
View all

All things Dolly!

Dolly for President - Sticker
Dolly for President - Sticker
$5.00
Dolly for President Shirt
Dolly for President Shirt
$32.95
color
Dolly for President - Coozie
Dolly for President - Coozie
$6.00
Dolly Signature Embroidered Sweatshirt
Dolly Signature Embroidered Sweatshirt
$39.95
color
View all

Owner

Brooke Webb

Welcome to Townsend Mercantile, a thoughtfully curated store embodying the tranquil essence of Townsend within the Smoky Mountains. Our selection features a range of home and kitchen goods, apothecary lines, as well as apparel and accessories. Inspired by the historical significance of Townsend Mercantile Co., a cherished establishment from the past that served as a general store for the Little River Railroad, I envisioned its revival. The roots of my husband's family homestead in Townsend trace back to the early 1800s. We hope that our store represents The Peaceful Side of the Smokies.

Browse our collections

Testimonials

  • "Cute little shop with nice gifts in Townsend 👍"

    Dean Ethridge

  • "Just a beautiful store...full of beautiful items!!!..I will definitely be back"

    K.M Johnson

  • "My family loves shopping at the Townsend Mercantile when we come into town for lunch and events. Placed my first online order and cannot give enough praise for the excellent customer service! Love supporting local small town businesses and will continue to let people know to check them out!"

    Amanda Christian

© 2025 TownsendMercantileCo | Powered by Shopify